Press Releases
Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States
Seven U.S. life insurance trade associations today announced they are pooling their resources to support the efforts of life insurers and financial security professionals as they help Americans get life insurance coverage and the certainty it provides at a time of great financial insecurity for many Americans.
Life Happens’ 2020 Life Lessons Scholarship Program Supports the Education of 48 Students, By Awarding Over $350,000 in Scholarships
Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces the recipients of the 2020 Life Lessons Scholarship Program. This year, the nonprofit has awarded a record $351,000 in scholarships to a total of 48 incoming and current college students in the U.S. who lost a parent or guardian who had little or no life insurance.
The Time is Now for Life Insurance: Life Happens & Brooke Shields Kick-Off Life Insurance Awareness Month
Brooke Shields returns as the spokesperson for Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning. During September’s Life Insurance Awareness Month (LIAM), Life Happens and Brooke Shields will join together to emphasize the value of life insurance.
Life Happens Launches COVID-19 Financial Relief Scholarship for U.S. Students
Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products, launches a COVID-19 Relief Scholarship, an extension of its annual Life Lessons Scholarship Program, to provide financial aid to college or college-bound students in the U.S. who have experienced the death of a parent or guardian due to COVID-19 with little or no life insurance in place.
Life Happens Announces Two Grand Prize Scholarship Recipients
Life Happens is proud to announce our two top prize winners of this year’s Life Lessons Scholarship Program: Mya Mercer and Zoe Mulzet. Thanks to a charitable grant from the MDRT Foundation, Life Happens was able to award scholarships to two deserving applicants. More winners from our scholarship partners will be announced later this year.
COVID-19 Sparks New Family Conversations Around Financial Matters
Two-thirds (67%) of Americans say that the pandemic has been a wake-up call for them to reevaluate their finances, according to a new study by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.
Research

Life Insurance Is on People’s Minds
The 2021 Insurance Barometer Study, by Life Happens and LIMRA, shows that while myths around life insurance persist, COVID-19 has shown people that they have a clear need for life insurance, with the industry making it easier than ever before to obtain coverage.

COVID Has Changed Americans’ View of Life Insurance
New data shows that nearly one-third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.

Life’s New Appreciations
We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.

The New American Milestones
We uncovered new data that shows Americans are delaying traditional life milestones and following alternative paths in favor of financial security.