Research

Giving you unbiased information to help you make smart insurance choices.
Owning Life Insurance Provides a Clear Path to Financial Security

Owning Life Insurance Provides a Clear Path to Financial Security

The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations, but one that can be addressed with a stronger understanding of life insurance and its value.
Interest in Life Insurance Stays Strong

Interest in Life Insurance Stays Strong

New data shows that half of American adults (50%) say they have life insurance and that COVID continues to drive interest in securing coverage, according to initial findings from the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
For Love and Money

For Love and Money

American relationships are changing, and finances are playing a key role. In fact, the new study “For Love and Money” from Life Happens found that those in a relationship are talking openly about their finances even before saying “I love you.”
Life Insurance Is More Valuable Than You Think

Life Insurance Is More Valuable Than You Think

Many Americans don’t think about a fundamental truth when it comes to life insurance: You can’t get it when you need it. You have to plan for the future and buy it before the need is there. That said, a new report shows that the Black Community is ahead when it comes to understanding the importance of having life insurance, particularly for covering final expenses.
Life Insurance Is on People’s Minds

Life Insurance Is on People’s Minds

The 2021 Insurance Barometer Study, by Life Happens and LIMRA, shows that while myths around life insurance persist, COVID-19 has shown people that they have a clear need for life insurance, with the industry making it easier than ever before to obtain coverage.
COVID Has Changed Americans’ View of Life Insurance

COVID Has Changed Americans’ View of Life Insurance

New data shows that nearly one-third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.
Life’s New Appreciations

Life’s New Appreciations

We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.
The New American Milestones

The New American Milestones

We uncovered new data that shows Americans are delaying traditional life milestones and following alternative paths in favor of financial security.

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