Research

Giving you unbiased information to help you make smart insurance choices.
Life Insurance Is on People’s Minds

Life Insurance Is on People’s Minds

The 2021 Insurance Barometer Study, by Life Happens and LIMRA, shows that while myths around life insurance persist, COVID-19 has shown people that they have a clear need for life insurance, with the industry making it easier than ever before to obtain coverage.
COVID Has Changed Americans’ View of Life Insurance

COVID Has Changed Americans’ View of Life Insurance

New data shows that nearly one-third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.
Life’s New Appreciations

Life’s New Appreciations

We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.
The New American Milestones

The New American Milestones

We uncovered new data that shows Americans are delaying traditional life milestones and following alternative paths in favor of financial security.

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