Press Releases

The age where life, money and the future start to feel “real” is officially 27 years old, according to new research.

More than 102 million Americans say they need life insurance or more of it, with many hesitant to purchase a policy due to a lack of understanding, according to the 2024 Insurance Barometer Study by Life Happens and LIMRA. Life Happens is committed to educating people about the importance of life insurance to close this knowledge gap, which is why the national nonprofit continues to celebrate Life Insurance Awareness Month (LIAM) each September.

The 2024 Insurance Barometer Study reveals middle-income Americans represent the largest market opportunity for the industry. Four in 10 middle-income Americans, or 50 million adults, acknowledge they live with a life insurance coverage gap. This group also expressed a greater intent to buy life insurance (54%) than the general population.

Life Happens is celebrating the 20th anniversary of Life Insurance Awareness Month (LIAM) this September. One focus this year is on the financial needs of single parents, including a new survey "Single Parents and the Financial Future."

The National Association of Insurance and Financial Advisors (NAIFA), the Society of Financial Service Professionals (FSP) and Life Happens announced plans to come together as one organization, pending membership approval. The expanded organization will retain all three brands under the NAIFA umbrella and leverage each organization’s strengths to create a greater impact for the industry, financial service professionals, and consumers.

Life Happens has been recognized by the 29th Communicator Awards for its 2022 Life Insurance Awareness Month (LIAM) campaign with two Awards of Excellence in the categories “Integrated Campaign” and “Nonprofit Campaign.”

While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).

A new report, “Hispanic Americans: Life Insurance Ownership and Attitudes,” shows that while 6 in 10 Hispanic Americans do not have life insurance, more than half (51%) say they have a need. This includes those with no coverage (40%) and those who do have life insurance but say they need more (11%). Together these represent 22 million Hispanic Americans living with a life insurance coverage gap.

Life Happens inaugura su 19ª campaña anual Mes de la Concientización sobre los Seguros de Vida con la actriz, cantautora, bailarina, modelo, productora, esposa y madre, y orgullosa puertorriqueña Roselyn Sánchez. La campaña de este año, que será bilingüe por primera vez, tiene como objetivo educar y recordar a los estadounidenses por qué el seguro de vida es una decisión fácil.

Life Happens kicks off its 19th annual Life Insurance Awareness Month (LIAM) campaign with actress, singer-songwriter, dancer, model, producer, author, wife and mother, and proud Puerto Rican Roselyn Sánchez. This year's campaign, which will be bilingual for the first time, aims to educate and remind Americans why life insurance is an easy decision.

Life Happens anuncia hoy su colaboración con la actriz, cantautora, bailarina, modelo, productora, autora, esposa y madre Roselyn Sánchez para destacar la importancia de los seguros de vida durante el Mes de la Concientización sobre los Seguros de Vida en septiembre.

Life Happens is collaborating with actress, singer-songwriter, dancer, model, producer, author, wife and mother, Roselyn Sánchez to spotlight the significance of life insurance during Life Insurance Awareness Month (LIAM) in September.