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Show your love with life insurance.
Getting life insurance to protect your loved ones financially is a way to say, “I love you,” and mean it. It’s love in action.
How much life insurance do you need?
Answer a few simple questions to estimate the amount of life insurance coverage you need to take care of your family. This is an estimate only. For a complete assessment, contact a financial professional.
Find a Financial Professional
Determining how much and what kind of insurance to buy is one of the most important financial decisions you’ll make. Many people choose to work with a financial professional who will conduct a comprehensive financial needs analysis, and walk you through the multitude of questions you need to consider to determine how much and what kind of insurance is right for you.
Get started with our locator to find a financial professional in your area.
Real Life Story
“Without life insurance, our life would look drastically different than it does today.”
As of 2024, Life Happens became part of the National Association of Insurance and Financial Advisors, which was a key founding member in 1994. The newly expanded organization, which also includes the Society of Financial Service Professionals, leverages each organization’s strengths to create a greater impact for the industry, financial service professionals and consumers. Learn more here.
Our partners support our mission.
2025 Top Supporters
According to our new survey …
Gut feelings, prayers and “pure vibes” are influencing Americans’ major decisions—including investing.
Our Scholarship
“Life insurance can’t bring a parent back, but it can make the road afterwards easier for those left behind.”
- Miranda Rivera, whose father died at 44 years old without life insurance
The Life Lessons Scholarship Program grew out of our desire to support students who are struggling financially when there wasn’t a life insurance safety net in place after the death of their parent.
Donate if you’re able: 100% of the proceeds goes directly to the students.
Our Scholarship
“Life insurance can’t bring a parent back, but it can make the road afterwards easier for those left behind.”
- Miranda Rivera, whose father died at 44 years old without life insurance
The Life Lessons Scholarship Program grew out of our desire to support students who are struggling financially when there wasn’t a life insurance safety net in place after the death of their parent.
Donate if you’re able: 100% of the proceeds goes directly to the students.
From Instagram …
About Life Happens
Life Happens’ mission as a nonprofit is to give you unbiased information to help you make smart insurance choices to protect your loved ones.
Annual Report
Learn more about our impact in our latest annual report.
Research
Adults (35 and under) who say they are healthy overestimate the cost of life insurance by 7-12 times.
See more from the 2025 Insurance Barometer Study.