Celebrating 20 years of

Life Insurance Awareness Month

This September, Life Happens celebrates the 20th anniversary of Life Insurance Awareness Month. Together, we can help more people get the coverage they need so their loved ones are protected financially.

Life insurance is for anyone who lives.

Life Insurance 101 
Needs Calculator 
Finding Coverage 


Take the life insurance pledge

If someone depends on you financially, life insurance is essential. Join the count of people who pledge to prioritize their loved ones’ financial futures this year!

1 4 6 5

20 Years, 20 Moments

When we come together, we help amplify awareness about the importance of life insurance. Join the conversation this September during any of our events.

Memory Wall

We invite you to share a favorite memory of your loved one who has passed away. May their legacy live on.

More ways to get involved

Downloadable tech backgrounds

Update your desktop, tablet and phone backgrounds for LIAM.

Life Happens Graphics Library

Download these free graphics to share on social media.

LIAM Facebook Chat

Join us on September 14 for a discussion about life insurance.

Life insurance postcards

Send a thank you to your insurance agent with a digital postcard!

Our partners support our mission.

2023 Top Supporters

Pacific Life
American National
Erie Insurance

Our Scholarship

The Life Lessons Scholarship Program grew out of our desire to support students who are struggling financially when there wasn’t a life insurance safety net in place after the death of their parent.

Donate if you’re able: 100% of the proceeds goes directly to the students.

About Life Happens

Life Happens’ mission as a nonprofit is to give you unbiased information to help you make smart insurance choices to protect your loved ones.

Annual Report

Learn more about our impact in our latest annual report.


Three-quarters (75%) say they felt overwhelmed with becoming a single parent.

See more from our new survey, “Single Parents and the Financial Future.”

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