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Media Coverage

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Changing how Black Americans use life insurance could help shrink the racial wealth gap

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Life Insurance Helps People Feel Safe: Survey

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How to find a woman financial planner

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Should You Split the Bill on a Date? Here’s What Men and Women Really Think

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People Are Sharing Their Best Low-Cost Valentine's Day Ideas, And It's So Cute I'm Sobbing

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This Valentine’s Day, One Financial Trait Could Be Key to Attracting a Partner

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Talking About Money Could Be Good For Your Love Life

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Building a Family Legacy Requires Proper Planning

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Kelly Rowland’s Message To Her Family: “I’ve Got You” With Life Insurance

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Kelly Rowland is trying to make it through the pandemic, too

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Growing up, Kelly Rowland's family never talked about life insurance — but now she wants everyone to know how important it can be

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Kelly Rowland Recalls the Time Tina Knowles Lovingly Pressed Her for Not Looking Out for Her Loved Ones

Press Releases

2022 Insurance Barometer Study Reveals the Secret to Financial Security is Owning Life Insurance

April 25, 2022
According to new findings from the 2022 Insurance Barometer Study, conducted jointly by nonprofit industry trade associations LIMRA and Life Happens, 2 in 5 parents say they are barely or not at all financially secure.
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Financial Security Becomes One of The Most Attractive Qualities in a Partner as Americans Enter 2022

February 1, 2022
According to a new study by Life Happens, 74% of respondents said it took them between one and eight months to be comfortable talking about their finances with their partner, while in that same period, only 42% would say “I love you.”
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Life Insurance Awareness Month is Here: Kelly Rowland & Life Happens Urge Americans to Talk About Life Insurance

September 1, 2021
Life Happens today launches its annual Life Insurance Awareness Month (LIAM) campaign with four-time Grammy award-winning singer, songwriter, producer, humanitarian and mother Kelly Rowland to ensure Americans understand the value and comfort life insurance brings, so they can say to their loved ones: “With life insurance, I’ve got you.”
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Kelly Rowland Emphasizes the Power of Life Insurance in Partnership with Nonprofit Life Happens

June 16, 2021
Life Happens announces today its partnership with four-time Grammy award-winning singer, songwriter, author, businesswoman, actress, and mother Kelly Rowland to underscore the value of life insurance for Life Happens’ annual Life Insurance Awareness Month in September.
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Study Finds COVID-19 Spurs Greater Interest in Life Insurance

March 23, 2021
Nearly one third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.
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Traditional Milestones Continue to Shift as Americans Enter 2021 With a New Outlook on Life, Love and Life Insurance

February 2, 2021
Nearly six in 10 (59%) Americans are planning to make “carpe diem” their new mantra after the COVID-19 pandemic, according to a new study, “Life’s New Appreciations” by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.
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Research

Owning Life Insurance Provides a Clear Path to Financial Security

Owning Life Insurance Provides a Clear Path to Financial Security

April 2022
The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations, but one that can be addressed with a stronger understanding of life insurance and its value.
Interest in Life Insurance Stays Strong

Interest in Life Insurance Stays Strong

March 2022
New data shows that half of American adults (50%) say they have life insurance and that COVID continues to drive interest in securing coverage, according to initial findings from the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
For Love and Money

For Love and Money

February 2022
American relationships are changing, and finances are playing a key role. In fact, the new study “For Love and Money” from Life Happens found that those in a relationship are talking openly about their finances even before saying “I love you.”
Life Insurance Is More Valuable Than You Think

Life Insurance Is More Valuable Than You Think

August 2021
Many Americans don’t think about a fundamental truth when it comes to life insurance: You can’t get it when you need it. You have to plan for the future and buy it before the need is there. That said, a new report shows that the Black Community is ahead when it comes to understanding the importance of having life insurance, particularly for covering final expenses.
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