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Media Coverage

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Is Life Insurance For Children And Non-Working Partners Necessary?

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Girl To Girl: Money Edition — Women Are Sharing Money-Saving Tips And Hacks To Keep Your Credit Cute And Your Pockets Fat

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Gen Z have settled on the new age when adulthood starts

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Gen Z believes adulthood begins at 27

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Here Is the Average Age Americans Start Taking Money Seriously — How Each Generation Is Keeping Pace

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A survey of 2,000 Americans revealed that most people feel like a true adult at age 27

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Financial Planning For Post-College Life

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3 reasons why buying life insurance should be your 2024 New Year’s resolution

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Life insurance basics and what beneficiaries need to know

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Single dads are more confident about securing their child’s financial future: poll

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8 ways to stretch your paycheck further

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3 Moves to Make if You're Retiring in 2023

Press Releases

Adulthood Across Generations

September 11, 2024
The age where life, money and the future start to feel “real” is officially 27 years old, according to new research.
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Life Happens Celebrates 21st Life Insurance Awareness Month with a Focus on Diverse Experiences: When Life Happens, Know Your Loved Ones Are Protected

September 3, 2024
More than 102 million Americans say they need life insurance or more of it, with many hesitant to purchase a policy due to a lack of understanding, according to the 2024 Insurance Barometer Study by Life Happens and LIMRA. Life Happens is committed to educating people about the importance of life insurance to close this knowledge gap, which is why the national nonprofit continues to celebrate Life Insurance Awareness Month (LIAM) each September.
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U.S. Life Insurance Need Gap Grows in 2024

April 15, 2024
The 2024 Insurance Barometer Study reveals middle-income Americans represent the largest market opportunity for the industry. Four in 10 middle-income Americans, or 50 million adults, acknowledge they live with a life insurance coverage gap. This group also expressed a greater intent to buy life insurance (54%) than the general population.
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Life Happens Celebrates 20th Life Insurance Awareness Month With a Focus on the Financial Needs of Single Parents

September 1, 2023
Life Happens is celebrating the 20th anniversary of Life Insurance Awareness Month (LIAM) this September. One focus this year is on the financial needs of single parents, including a new survey "Single Parents and the Financial Future."
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NAIFA, FSP, and Life Happens Unite to Advance Financial Security for America

August 24, 2023
The National Association of Insurance and Financial Advisors (NAIFA), the Society of Financial Service Professionals (FSP) and Life Happens announced plans to come together as one organization, pending membership approval. The expanded organization will retain all three brands under the NAIFA umbrella and leverage each organization’s strengths to create a greater impact for the industry, financial service professionals, and consumers.
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Life Happens Wins Two Communicator Awards for Life Insurance Awareness Month Campaign

June 12, 2023
Life Happens has been recognized by the 29th Communicator Awards for its 2022 Life Insurance Awareness Month (LIAM) campaign with two Awards of Excellence in the categories “Integrated Campaign” and “Nonprofit Campaign.”
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Research

“Adulting” Across the Generations

“Adulting” Across the Generations

September 2024
What does it mean to be an adult, and at what age does it actually happen for people? Life Happens sought the ...
Education Is Key to People Getting the Life Insurance They Need

Education Is Key to People Getting the Life Insurance They Need

April 2024
Discover key insights from the 2024 Insurance Barometer Study. Learn why many Americans see the need for life insurance but haven't taken action yet.
Single Parents and the Financial Future

Single Parents and the Financial Future

August 2023
What is weighing on single parents’ minds? There’s one thing for sure: their children’s financial future. According to a new survey by Life Happens—Single Parents and the Financial Future—single parents think about their child’s financial future on average five times a day.
The Future of Life Insurance: Millennials, Gen Z and Technology

The Future of Life Insurance: Millennials, Gen Z and Technology

August 2023
In this second report of the 2023 Insurance Barometer Study, by Life Happens and LIMRA, our aim is to highlight demographic differences and trends for Millennials and Gen Z in relation to life insurance and financial education.
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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

  • Commercials – General-Non-Profit

 

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

 

Dream On

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2022 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video

 

 

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

  • Campaign – Non-Profit
  • Campaign – Integrated Campaign

2023 | Davos Communications Awards | Best Influencer Marketing Campaign

 

 

2022 Annual Report

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2023 | The Communicator Awards | Award of Excellence:

  • Overall Design
  • Non-Profit

 

2023 Annual Report

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2023 | The Communicator Awards | Award of Distinction:

  • Non-Profit

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