Press Releases
New Study Shows Interest in Life Insurance at All-Time High in 2023
While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).
New Report Reveals a Majority of Hispanic Americans Lack Vital Financial Protection
A new report, “Hispanic Americans: Life Insurance Ownership and Attitudes,” shows that while 6 in 10 Hispanic Americans do not have life insurance, more than half (51%) say they have a need. This includes those with no coverage (40%) and those who do have life insurance but say they need more (11%). Together these represent 22 million Hispanic Americans living with a life insurance coverage gap.
Septiembre es el Mes de la Concientización sobre los Seguros de Vida: Roselyn Sánchez y Life Happens se unen con el objetivo de proteger el futuro financiero de los estadounidenses a través de los seguros de vida.
Life Happens inaugura su 19ª campaña anual Mes de la Concientización sobre los Seguros de Vida con la actriz, cantautora, bailarina, modelo, productora, esposa y madre, y orgullosa puertorriqueña Roselyn Sánchez. La campaña de este año, que será bilingüe por primera vez, tiene como objetivo educar y recordar a los estadounidenses por qué el seguro de vida es una decisión fácil.
September Is Life Insurance Awareness Month: Roselyn Sánchez and Life Happens Aim to Secure the Financial Futures of Americans With Life Insurance
Life Happens kicks off its 19th annual Life Insurance Awareness Month (LIAM) campaign with actress, singer-songwriter, dancer, model, producer, author, wife and mother, and proud Puerto Rican Roselyn Sánchez. This year's campaign, which will be bilingual for the first time, aims to educate and remind Americans why life insurance is an easy decision.
La gran empresaria y actriz puertorriqueña, Roselyn Sánchez se asocia con Life Happens para educar a las personas sobre la importancia de tener seguros de vida
Life Happens anuncia hoy su colaboración con la actriz, cantautora, bailarina, modelo, productora, autora, esposa y madre Roselyn Sánchez para destacar la importancia de los seguros de vida durante el Mes de la Concientización sobre los Seguros de Vida en septiembre.
Puerto Rican Powerhouse, Roselyn Sánchez Teams Up With Life Happens to Educate People on the Importance of Life Insurance
Life Happens is collaborating with actress, singer-songwriter, dancer, model, producer, author, wife and mother, Roselyn Sánchez to spotlight the significance of life insurance during Life Insurance Awareness Month (LIAM) in September.
Research

Millennials and Gen Z Lead Growing Need for Life Insurance in 2023
Education around ease and affordability of ownership is key to expanding coverage to those who know they need it, especially single moms.

The Life Insurance “Need Gap” for Hispanic Americans
Only half of adult Americans say they have life insurance, and that number is even more pronounced in the Hispanic community, where just 42% have coverage. A new report, "Hispanic Americans: Life Insurance Ownership and Attitudes," gives insight into this disparity and how this gap can be overcome.

Owning Life Insurance Provides a Clear Path to Financial Security
The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations, but one that can be addressed with a stronger understanding of life insurance and its value.

Interest in Life Insurance Stays Strong
New data shows that half of American adults (50%) say they have life insurance and that COVID continues to drive interest in securing coverage, according to initial findings from the 2022 Insurance Barometer Study, by Life Happens and LIMRA.