April 25, 2022

2022 Insurance Barometer Study Reveals the Secret to Financial Security is Owning Life Insurance

Arlington, Va. and Windsor, Conn. ― According to new findings from the 2022 Insurance Barometer Study, conducted jointly by nonprofit industry trade associations LIMRA and Life Happens, 2 in 5 parents say they are barely or not at all financially secure. This is increasingly critical, as most households haven’t prepared for the loss of a primary wage earner: 44% say it would take less than six months to feel financial hardship if this happened to their family.

2022 Insurance Barometer Study infographic

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Life Insurance Key to Financial Security
Financial insecurity transcends generations and is highest among Gen X (49%), followed by Millennials (44%), Gen Z (42%), and Baby Boomers (33%). One way to ease these concerns is life insurance. Two-thirds (68%) of life insurance owners report feeling financially secure compared with 47% of non-owners. Those who feel most secure are people who have life insurance both through the workplace and through individual coverage (78%).

“Life insurance is the foundation of any strong financial plan, and our results show it provides people with a sense of security that many are looking for, especially after the last two years,” said Faisa Stafford, LUTCF, president and CEO of Life Happens. “The lasting impact of COVID remains at the forefront for many, with the pandemic leading almost a third, or 31% of people, to say they are more likely to buy life insurance in 2022.”


Gender Gaps Extends to Life Insurance Coverage
The need gap for life insurance—what people have versus what they say they need—is at an all-time high (18 points), more than double what it was 12 years ago. For the sixth consecutive year, the percentage of uninsured women has increased. Just 46% of women report owning life insurance, compared with 53% of men. However, a greater proportion of women than men recognize they need (or need more) coverage (44% versus 38%).

Despite their acknowledged need, just over a third of uninsured women (36%) say they plan to buy life insurance in the next year. The reasons women give for not having coverage include:

  • It’s too expensive — 39%
  • I have other financial priorities right now — 37%
  • I’m not sure how much or what type to buy — 22%

“There are still over 100 million people in this country who don’t own enough life insurance” said David Levenson, president and CEO of LIMRA and LOMA.  “And, while new policy growth jumped last year to the highest levels since 1983, there is still a lot that our industry can do to ensure that families are properly protected.”

Study Methodology
In January 2022, LIMRA and Life Happens engaged an online panel to survey adult consumers who are financial decision-makers in their households. The survey generated 8,517 responses. The results were weighted to reflect the adult U.S. population.

About Life Happens
Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. To learn more, visit www.lifehappens.org.

About LIMRA® 
Serving the industry since 1916, LIMRA helps to advance the financial services industry by empowering more than 700 financial services companies worldwide with knowledge, insights, connections, and solutions. Visit LIMRA at www.limra.com.

Media Contacts:

Life Happens

KWT Global for Life Happens


Catherine Theroux
Director, Public Relations

Brooke Lacey
Public Relations Specialist

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