Press Releases

Life Happens, a national nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces today it has continued its partnership with actress, model, designer, wife and mother Brooke Shields for a second year to instill the value of life insurance for U.S consumers.

Over the past decade, U.S. life insurance ownership has fallen 9 percentage points to 54%, according to the 2020 Insurance Barometer Study. Researchers attribute the drop in ownership to a broad decline in employer-paid group life insurance benefits over the past 10 years.

Three not-for-profit organizations in the financial services industry have come together to create the Financial Security Alliance. The new partnership will answer several industry challenges including raising the level of financial literacy in American households, as well as raising awareness of career options in financial services.

A majority of Americans (61%) are delaying traditional life milestones and following alternative paths in favor of financial security, according to the new study “The New American Milestones” by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.

Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces the recipients of the 2019 Life Lessons Scholarship Program.

Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, kicks off its 16th annual Life Insurance Awareness Month (LIAM) campaign with actress, model, designer, and mother Brooke Shields to help educate and remind Americans about the importance of life insurance.

Life Happens, The National Association of Insurance and Financial Advisors (NAIFA), and National Association of Independent Life Brokerage Agencies (NAILBA) are committed to furthering the success of financial professionals and the financial security and prosperity of their clients by maintaining and building upon longstanding strategic partnerships among industry organizations.

Life Happens, a national nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces today its partnership with actress, model, designer, and mother Brooke Shields to drive home the importance of life insurance as a financial priority to U.S. consumers.

Almost half of Americans (47 percent) say they are more likely to buy life insurance using simplified underwriting, which generally means getting coverage more quickly and without a medical exam*, versus traditional underwriting approaches, according to new findings from the 2019 Insurance Barometer Study.

According to a recent survey by financial services firm Edward Jones and nonprofit consumer-education organization Life Happens, 81 percent of Americans believe their family is their most valuable asset, but less than half (41 percent) are protecting their family with an individual life insurance policy. In fact, one third of Americans (32 percent) indicated that life insurance is a low or is not a priority when starting a family, according to the recent Protecting What Matters Most Study.

Prentiss Bullard was in high school when a car struck and killed his father in 2016. While Prentiss grappled with a harsh new reality and the inconceivable loss of a parent, Prentiss and his family faced incredible financial stress because Prentiss’ father did not have adequate life insurance coverage to protect his family and loved ones. While unexpected and tragic, this scenario plays out for countless families across the country who have not taken the necessary steps to include life insurance coverage as part of their financial plan.

The nonprofit Life Happens is pleased to announce the promotion of Faisa Stafford to president of the organization, effective Jan. 1, 2019. Stafford, the current COO and CFO, will continue putting her talents to work by leading the only not-for-profit organization in the insurance industry that is dedicated to educating Americans about the importance of life insurance and related products in a sound financial plan, and supporting industry members that sell those products.