August 29, 2019

Industry Partnerships Advance Consumer Awareness of Life Insurance and Related Products

Arlington, Va. — Life Happens, The National Association of Insurance and Financial Advisors (NAIFA), and National Association of Independent Life Brokerage Agencies (NAILBA) are committed to furthering the success of financial professionals and the financial security and prosperity of their clients by maintaining and building upon longstanding strategic partnerships among industry organizations.

These partnerships further enhance and supplement Life Happens’ mission to inspire the public to take personal financial responsibility through the ownership of life insurance and related products.

An illustration of the above strategic partnerships will be on display when Life Happens hosts events at NAIFA’s Performance + Purpose conference in Orlando, Sept. 11-14. NAIFA is a long-standing association partner and supporter of Life Happens. Real Life Stories, a series of presentations by Life Happens illustrating the personal impact of life insurance professionals and products on families and individuals, is always a Main Stage highlight of NAIFA’s Performance + Purpose conference.

“Life Happens is dedicated to working with all industry associations, companies and financial advisors to better educate consumers about the security provided via life insurance and its related products,” said Faisa Stafford, President and CFO of Life Happens. “Being a non-profit organization, we rely on the support of similar-minded organizations also dedicated to ensuring consumers are protected with the right financial products. That is why we are so thankful of the support and collaboration we have been able to have with our association partners.”

“All of our organizations are important to the growth and success of our members, but where our goals and interests overlap it makes great sense for us to draw on each other’s strengths and work together,” said NAIFA CEO Kevin Mayeux.

About Life Happens
Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. The organization supports the insurance industry by providing marketing tools and resources through its Life Happens Pro platform, and convening the industry each September for Life Insurance Awareness Month. Life Happens is supported by more than 140 of the nation’s leading insurance company and financial services organizations. To learn more, visit

Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is the oldest, largest and most prestigious association representing the interests of insurance professionals from every Congressional district in the United States. Our mission – to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members – is the reason NAIFA has consistently and resoundingly stood up for agents and called upon members to grow their knowledge while following the highest ethical standards in the industry.

NAILBA is the leading insurance industry organization promoting retirement security and consumer choice in the insurance and financial services marketplace through the use of independent wholesale brokerage distribution channels. NAILBA is the voice of independent brokerage distribution.

Media Contacts
Kerry McGee with Life Happens at
Mark Briscoe with NAIFA at or 703.770.8111
Pam Sheehan with NAILBA at or 330.503.6305

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