March 18, 2020

The Newly Founded Financial Security Alliance Aims to Elevate the Profession

Life Happens, NAIFA and NAILBA Unite to Promote Financial Literacy & Careers in Financial Services

Arlington, Va. — Three not-for-profit organizations in the financial services industry have come together to create the Financial Security Alliance. The new partnership will answer several industry challenges including raising the level of financial literacy in American households, as well as raising awareness of career options in financial services. The new consumer-focused website of will house the work of the Alliance. The new Alliance is governed by a steering committee that includes two industry representatives from each partner organization.

“NAILBA represents independent brokerage distribution, but who knows brokerage as a career option?” stated Dan LaBert, CEO. “Our members love what they do and faced with the number of people retiring from the industry, we need to cultivate the next generation of brokers. We joined the Financial Security Alliance to help shine light on an area of the financial services industry that is not well understood.” The majority of NAILBA’s membership works in a business-to-business model making it hard for consumers to understand brokerage as a career option. “We needed to put real faces to independent brokerage so that consumers understand how we work. I’m delighted to announce that Jim Sorebo, SVP Sales, Highland Capital Brokerage and Raymond Phillips of The Brokers Source will represent NAILBA for the Alliance.”

The National Association of Insurance and Financial Advisors (NAIFA) is the professional association to 25,000 insurance and financial service professionals who do interact every day with consumers. “Our members are constantly delivering financial education to clients and are always telling people what a great career it is,” stated Kevin Mayeux, CEO. “What the Alliance and does for NAIFA is give us a way to aggregate all of the work we’re already doing in communities and package it up in a way that all Americans can use. NAIFA has been improving the financial security of Americans in a private, one-to-one manner for 130 years. This new initiative allows us to provide financial literacy education to any consumer and have it delivered face-to-face or virtually by a trusted financial services professional.” NAIFA named Paul Dougherty, State Farm, and Larry Holzberg of Wealth Advisory Group to serve on the Alliance’s steering committee.

Life Happens is a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning. The popular Life Insurance Needs Calculator and educational materials that Life Happens produces and distributes through its online Life Happens Pro platform are widely used by NAIFA members in their insurance and financial planning work with clients and prospects. Life Happens may be best known for creating and coordinating September’s Life Insurance Awareness Month, in which they engage celebrity spokespeople who relate their own stories to the value of life insurance. In recent years, Life Happens has expanded past insurance to include educating consumers on annuities. “We joined the Alliance because consumer education is core to our mission. We saw an opportunity to contribute our content to more consumers while highlighting the profession as a career choice,” explained Faisa Stafford, President and CEO of Life Happens. “I’m delighted to announce that two past NAIFA chairs, Tom Currey and Cliff Wilson, will represent Life Happens to the Alliance.”

“The new steering committee of the Financial Security Alliance is composed of good people dedicating their time to do good work,” explained Mayeux. “It’s a prime example of how producers that belong to their professional association or support non-profit organizations through volunteerism help to elevate the profession each day. We’re grateful for their commitment and excited to come together for this worthy cause.”

Media Contacts
KWT Global for Life Happens
Khushboo Chaudhary
(332) 208-5677

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