Washington, D.C., June 12, 2023 — Life Happens, a national nonprofit educating consumers about the importance of life insurance in a sound financial plan, has been recognized by the 29th Communicator Awards for its 2022 Life Insurance Awareness Month (LIAM) campaign. This campaign, designed to raise awareness around life insurance within the Hispanic community, won two Awards of Excellence in the categories “Integrated Campaign” and “Nonprofit Campaign.” The Communicator Awards is the leading global awards program honoring excellence in communications across industries.
Life Insurance Awareness Month, which Life Happens created and coordinates each September, is designed to spotlight the importance of life insurance. With the 2022 Insurance Barometer Study (by Life Happens and LIMRA) reporting that half of Hispanic adults say they need life insurance—or more of it, Life Happens recognized the importance of creating a LIAM campaign that reached the Hispanic community.
To effectively convey the message, the nonprofit tapped actress, proud Puerto Rican and mother Roselyn Sánchez to be the official spokesperson for the campaign. As someone genuinely passionate about assisting the Hispanic community with their life insurance needs, Roselyn was able to share her personal experiences with life insurance and promote the LIAM 2022 tagline—“Life insurance – an easy decision”—through social media posts and interviews with media.
Life Happens also ensured that their content, graphics and popular life insurance tools like the Life Insurance Needs Calculator were available in Spanish, which further helped empower and amplify life insurance awareness within the Hispanic community.
“The purpose of the LIAM campaign is to educate people about the importance of life insurance and motivate them to get the coverage they need, and we realized how important it was to be inclusive of the Hispanic community,” said Maggie Leyes, Chief Creative Officer of Life Happens. “And a special thanks goes to our partner companies who help us amplify this message during LIAM and beyond.”
“The submissions for the 29th season of The Communicator Awards were some of the most diverse and powerful yet,” said AIVA managing director Lauren Angeloni. “I am truly blown away by the quality of the work. I want to congratulate all of the honorees for their well-deserved wins. I also would like to extend deep and sincere thanks to our jurors, who gave so much time and care in the face of this massive undertaking.”
For more information about Life Happens’ 2022 Life Insurance Awareness Month campaign, please visit https://lifehappens.org/liam-2022-results/.
About Life Happens
Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. The organization supports the insurance industry by providing marketing tools and resources through its Life Happens Pro platform, and convening the industry each September for Life Insurance Awareness Month. Life Happens is supported by the nation’s leading insurance company and financial services organizations. To learn more, visit www.lifehappens.org.
About The Communicator Awards
The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. Founded nearly three decades ago, The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations and design. The 29th Annual Communicator Awards received around 3,000 entries from ad agencies, digital agencies, production firms, in-house creative & communications professionals, graphic designers, design firms, and public relations firms.
Media Contacts
KWT Global for Life Happens