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Media Coverage

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The Need For Life Insurance Has Never Been Greater

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This Is Real Life!

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7 Steps to Buying Life Insurance in Your 20s

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Prepare for the future with Life Happens

Press Releases

Industry Associations Unite to Help Address the Life Insurance Coverage Gap in the United States

February 1, 2021
Seven U.S. life insurance trade associations today announced they are pooling their resources to support the efforts of life insurers and financial security professionals as they help Americans get life insurance coverage and the certainty it provides at a time of great financial insecurity for many Americans.
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Life Happens’ 2020 Life Lessons Scholarship Program Supports the Education of 48 Students, By Awarding Over $350,000 in Scholarships

October 28, 2020
Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces the recipients of the 2020 Life Lessons Scholarship Program. This year, the nonprofit has awarded a record $351,000 in scholarships to a total of 48 incoming and current college students in the U.S. who lost a parent or guardian who had little or no life insurance.
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The Time is Now for Life Insurance: Life Happens & Brooke Shields Kick-Off Life Insurance Awareness Month

September 1, 2020
Brooke Shields returns as the spokesperson for Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning. During September’s Life Insurance Awareness Month (LIAM), Life Happens and Brooke Shields will join together to emphasize the value of life insurance.
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Life Happens Launches COVID-19 Financial Relief Scholarship for U.S. Students

August 19, 2020
Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products, launches a COVID-19 Relief Scholarship, an extension of its annual Life Lessons Scholarship Program, to provide financial aid to college or college-bound students in the U.S. who have experienced the death of a parent or guardian due to COVID-19 with little or no life insurance in place.
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COVID-19 Sparks New Family Conversations Around Financial Matters

July 8, 2020
Two-thirds (67%) of Americans say that the pandemic has been a wake-up call for them to reevaluate their finances, according to a new study by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.
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Brooke Shields Is Back: Partnering With Nonprofit Life Happens for Another Year to Emphasize the Importance of Life Insurance

June 30, 2020
Life Happens, a national nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces today it has continued its partnership with actress, model, designer, wife and mother Brooke Shields for a second year to instill the value of life insurance for U.S consumers.
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Research

Life’s New Appreciations

Life’s New Appreciations

February 2021
We uncovered new data that shows traditional milestones are continuing to shift as Americans enter 2021 with a new outlook on life, love and life insurance.
The New American Milestones

The New American Milestones

February 2020
We uncovered new data that shows Americans are delaying traditional life milestones and following alternative paths in favor of financial security.
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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

  • Commercials – General-Non-Profit

 

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

 

Dream On

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2022 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video

 

 

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

  • Campaign – Non-Profit
  • Campaign – Integrated Campaign

2023 | Davos Communications Awards | Best Influencer Marketing Campaign

 

 

2022 Annual Report

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2023 | The Communicator Awards | Award of Excellence:

  • Overall Design
  • Non-Profit

 

2023 Annual Report

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2023 | The Communicator Awards | Award of Distinction:

  • Non-Profit

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