Discover key insights from the 2024 Insurance Barometer Study. Learn why many Americans see the need for life insurance but haven’t taken action yet.
Education Is Key to People Getting the Life Insurance They Need
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U.S. Life Insurance Need Gap Grows in 2024
The 2024 Insurance Barometer Study reveals middle-income Americans represent the largest market opportunity for the industry. Four in 10 middle-income Americans, or 50 million adults, acknowledge they live with a life insurance coverage gap. This group also expressed a greater intent to buy life insurance (54%) than the general population.
The Future of Life Insurance: Millennials, Gen Z and Technology
In this second report of the 2023 Insurance Barometer Study, by Life Happens and LIMRA, our aim is to highlight demographic differences and trends for Millennials and Gen Z in relation to life insurance and financial education.
Life Insurance: Easing Financial Concerns for Single Moms
For single moms, 52% of those with life insurance feel financially secure vs. just 30% of those who don’t have it.
New Study Shows Interest in Life Insurance at All-Time High in 2023
While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).
Millennials and Gen Z Lead Growing Need for Life Insurance in 2023
Education around ease and affordability of ownership is key to expanding coverage to those who know they need it, especially single moms.
Changing Jobs? Here’s How to Handle Life Insurance and Disability Insurance
Are you considering a new job opportunity? If so, you’re not alone. The average employee stays at a job for just over four years, so people of all ages will likely see a job change at least several...
Real Life Stories
Real Life Stories See the real impact of having insurance coverageHear from real families and individuals who had life insurance, disability insurance, long-term care insurance or annuities when it...
The Stay-At-Home Parent’s Guide to Buying Life Insurance
Whether you've always stayed home with the kids or you've recently transitioned to the important role of stay-at-home parent, you probably know how vital your work is to the health and happiness of...
5 Questions Single Parents Have About Life Insurance
Parenting is a challenging but rewarding journey for just about anyone who embarks on the adventure. And the journey can be even more challenging when you are a single parent. This is especially...
Common Misconceptions About Disability Insurance
According to the CDC, 61 million American adults live with some type of disability. With such a large part of the U.S. population disabled, disability insurance can be a life-changing asset for...
The Life Insurance “Need Gap” for Hispanic Americans
Only half of adult Americans say they have life insurance, and that number is even more pronounced in the Hispanic community, where just 42% have coverage. A new report, “Hispanic Americans: Life Insurance Ownership and Attitudes,” gives insight into this disparity and how this gap can be overcome.
5 Questions Newlyweds Have About Life Insurance
Many exciting elements make up life as a newlywed, especially when you’re just coming off the thrill of a wedding and honeymoon. You may be looking forward to settling into a new routine, while...
Puerto Rican Powerhouse, Roselyn Sánchez Teams Up With Life Happens to Educate People on the Importance of Life Insurance
Life Happens is collaborating with actress, singer-songwriter, dancer, model, producer, author, wife and mother, Roselyn Sánchez to spotlight the significance of life insurance during Life Insurance Awareness Month (LIAM) in September.
Owning Life Insurance Provides a Clear Path to Financial Security
The 2022 Insurance Barometer Study, conducted annually by Life Happens and LIMRA, reveals that financial security is a concern for all generations, but one that can be addressed with a stronger understanding of life insurance and its value.
Are These Three Misconceptions Stopping You From Getting Life Insurance?
Did you know that life insurance may be the single greatest gift you can buy for your family? I emphasize buy because, of course, nothing can replace the gifts of time and love you already give...
4 Life Insurance Myths to Rethink as an Empty-Nester
If your children are grown, the house is paid for and you’re about to retire (or already have!), it may seem like your time for life insurance has passed. Perhaps you feel that your savings and...
Join Life Happens’ Twitter Chat for Life Insurance Awareness Month
With 102 million adults living with an uninsured or underinsured need gap, there is a chance you need more life insurance coverage. Now is your opportunity to learn from financial experts and...
Life Insurance Is More Valuable Than You Think
Many Americans don’t think about a fundamental truth when it comes to life insurance: You can’t get it when you need it. You have to plan for the future and buy it before the need is there. That said, a new report shows that the Black Community is ahead when it comes to understanding the importance of having life insurance, particularly for covering final expenses.
How to Build Wealth & More With Permanent Life Insurance
Many people know how term life insurance works. But they often don’t know how permanent insurance works. To refresh, term life insurance provides protection for a specific period of time. This is...