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2016 Insurance Barometer Study Shows an Improving Climate for Life Insurance

An increase in consumers willing to recommend life insurance to others contributes to a more positive climate for the product, according to the 2016 Insurance Barometer Study.

Americans Find Life Insurance Nearly As Complicated as Taxes – So Why Aren’t They Turning for Help?

Americans’ perception that purchasing a life insurance policy is complicated, combined with the lack of propensity to turn to help, could help explain why 100 million adult Americans are without life insurance protection today. According to a new Life Happens survey, two-thirds (66 percent) of Americans under the age of 40 and more than half (54%) of the general population view the purchasing of a life insurance policy as complicated.

Life Happens Seeks Applications for 2017 Real Life Stories Client Service Recognition Program

Life Happens, a nonprofit organization dedicated to educating Americans about the importance of life insurance, today announced that it is now accepting entries for the 2017 Real Life Stories Client Service Recognition Program. This annual program seeks to gather and publicize compelling stories of the role insurance has played in helping families and businesses in times of great financial need.

Life Happens Seeks Applications for 2016 Life Lessons Scholarship

Life Happens, a nonprofit organization dedicated to educating Americans about the importance of life insurance, is now accepting applications for its annual Life Lessons Scholarship Program. The scholarship, now in its 12th year, provides financial assistance to students who are persevering through the hardship of pursuing a higher education following the death of a parent or legal guardian who did not have life insurance.

Five Times As Many Americans Believe James Bond Is More In Need Of Life Insurance Than Those With Dependents, Families

Americans wrongly believe that life insurance is better suited for someone who leads an independent, risky and adventurous life, than for a working father who earns the primary source of income for his family, according to a recent survey from Life Happens, a non-profit organization dedicated to helping educating consumers about the importance of life insurance.

Life Happens Announces Winners of 2015 Life Lessons Scholarship Program, Awards $230,000 to 29 Deserving Students

Forrest Wold-McGimsey was 10 years old when his mother was diagnosed with breast cancer. Just a few years later, she passed away and Forrest’s life as he knew it changed forever. Not only was his family dealing with the devastating emotional burden of her death, but also the financial hardship of her funeral expenses. As Forrest’s mother did not have life insurance to help cover these costs, his family was forced to sell their home, and he and his brothers had to start working to keep their family afloat. Today, Forrest works full time at a local greenhouse so he can pursue his dream of going to college and getting a horticulture degree.

Life Happens Unveils New Life Insurance Awareness Month Marketing Resources for Insurance Agents, Companies

To educate Americans about the importance of life insurance, the nonprofit Life Happens will once again bring the insurance industry together this September for Life Insurance Awareness Month (LIAM). To help the industry plan for the annual campaign, Life Happens today announced its new campaign resources and marketing materials.

Life Happens Honors Insurance Agents for Exemplary Client Service

Insurance nonprofit organization Life Happens today announced the winners of its annual Real Life Stories Client Recognition Program, which celebrates insurance agents and advisors for their outstanding professional and personal commitments to supporting clients and their families in times of need.

Life Happens Launches Life Happens Pro To Provide Insurance Professionals Personalized, Cost-Effective Marketing Resources

Insurance agents and financial advisors now have all the benefits of a full-service marketing team at their fingertips, for a fraction of the cost. The nonprofit organization Life Happens today announced the launch of Life Happens ProSM, a groundbreaking new self-service, online solution that offers insurance agents and financial advisors a simple and cost-effective way to access, embed and distribute best-in-class insurance marketing resources to empower their business.

Anthony Anderson to Serve as 2015 National Spokesperson for Life Insurance Awareness Month in September

Anthony Anderson, executive producer and star of the hit TV show black-ish, and host of Eating America, is taking on a new role this fall as the 2015 national spokesperson for Life Insurance Awareness Month. The annual campaign, which takes place in September, is coordinated by the nonprofit organization Life Happens to encourage the more than 100 million Americans who do not have adequate life insurance to get the coverage they need.

2015 Insurance Barometer Study Finds Americans Continue to Overestimate Cost of Life Insurance

Cost is the reason most Americans give for not owning life insurance, according to the 2015 Insurance Barometer Study, released today by non-profit Life Happens and LIMRA. Yet, 80 percent of consumers misjudge the price for term life insurance, with Millennials overestimating the cost by 213%, and Gen Xers overestimating the cost by 119%.

Life Happens Seeks Applications for 2015 Life Lessons Scholarship

Life Happens, a nonprofit organization dedicated to educating Americans about the importance of life insurance, is now accepting applications for its annual Life Lessons Scholarship Program. The scholarship, now in its 11th year, provides financial assistance to students who are persevering through the hardship of pursuing a higher education following the death of a parent or legal guardian who did not have life insurance.

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