Celebrating Life Happens’ Accomplishments in 2022

by | January 10, 2023 | Financial Education

Happy new year from all of us at Life Happens. With the arrival of 2023, we’ve been reflecting on Life Happens’ accomplishments in 2022 and the memorable moments we achieved together as an industry. Thank you to the many company members, agents and supporters who have contributed to our growth.

Recent data shows that the Hispanic community has the highest need for life insurance: 51% say they need life insurance, or more of it. This suggests 22 million Hispanics in the U.S. need coverage (based on U.S. Census data).

With this in mind, Life Happens focused on reaching more Hispanic Americans with the message that getting life insurance is an easy decision to make for the ones you love.

Here are just a few of the highlights:

  1. Actress, producer, proud Puerto Rican and mother Roselyn Sánchez joined us as the first bilingual spokesperson for Life Insurance Awareness Month.
  2. A supplemental report of the 2022 Insurance Barometer Study that Life Happens conducts in partnership with LIMRA focused specifically on the Hispanic market, offering new insights to the industry about how to reach this community.
  3. New educational content for Hispanic Heritage Month helped spread the message, with more resources than ever available in Spanish.
  4. Partnerships with Hispanic artists, influencers and content creators helped us feature and reach diverse audiences.

These are just a few of the activations from 2022. Check out our newly released 2022 Annual Report to learn more.

Together we can achieve our nonprofit mission of giving all Americans unbiased information to help them make smart insurance choices. We’re looking forward to what we can accomplish together this year.

Devin Pascoe

Devin Pascoe

Devin Pascoe, Marketing Director at Life Happens, oversees marketing strategy and growth of the organization's digital channels, creating content for social media, emails, and the consumer website.

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