Celebrating 20 Years, 20 Moments of Life Insurance Awareness Month

by | September 1, 2023 | Life Insurance

Life Happens’ 20th annual Life Insurance Awareness Month (LIAM) is officially here! This September marks the 20th anniversary of our biggest campaign, and we’re celebrating all month long. Join us throughout September for 20 Years, 20 Moments, a calendar of events for each weekday during the month. Download the calendar here. From taking the Life Insurance Pledge on September 8, to sharing a memory of a loved one who has passed away on our Memory Wall on September 12, to using one of our free digital postcards to thank your insurance agent on September 22, the calendar is full of simple ways to spread awareness for the importance of life insurance. Save the dates!
20 Years, 20 Moments of Life Insurance Awareness Month calendar

Plus, download and share the graphics in our free Graphics Library (September 15, or any time!) on social media to join the conversation about the importance of life insurance and help raise awareness! Don’t forget to tag us at @lifehappens on Instagram or @lifehappens.org on Facebook and TikTok, and use our campaign hashtags #GetLifeInsurance and #LIAM23!

If you’re looking to take that next step and get life insurance, we know the perfect place to begin:

  • Check out our Life Insurance 101 information as a first step (also available in Spanish). As a nonprofit, we’re here to give unbiased information that can help more people get protected with life insurance. We don’t sell anything, and we don’t endorse any particular insurance products. Our mission is only to help educate you.
  • Estimate your coverage needs by using our Life Insurance Needs Calculator in English or Spanish. The amount of coverage to buy depends on who you want to protect financially and for how long.
  • Then, find an insurance professional in your area. It can be helpful to work with a professional who can answer any additional questions you may have and offer solutions for your unique situation.

There’s no better time than Life Insurance Awareness Month to get coverage. Life insurance is for anyone who lives!

Devin Pascoe

Devin Pascoe

Devin Pascoe, Marketing Director at Life Happens, oversees marketing strategy and growth of the organization's digital channels, creating content for social media, emails, and the consumer website.

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