Press Releases

Americans wrongly believe that life insurance is better suited for someone who leads an independent, risky and adventurous life, than for a working father who earns the primary source of income for his family, according to a recent survey from Life Happens, a non-profit organization dedicated to helping educating consumers about the importance of life insurance.

Forrest Wold-McGimsey was 10 years old when his mother was diagnosed with breast cancer. Just a few years later, she passed away and Forrest’s life as he knew it changed forever. Not only was his family dealing with the devastating emotional burden of her death, but also the financial hardship of her funeral expenses. As Forrest’s mother did not have life insurance to help cover these costs, his family was forced to sell their home, and he and his brothers had to start working to keep their family afloat. Today, Forrest works full time at a local greenhouse so he can pursue his dream of going to college and getting a horticulture degree.

To educate Americans about the importance of life insurance, the nonprofit Life Happens will once again bring the insurance industry together this September for Life Insurance Awareness Month (LIAM). To help the industry plan for the annual campaign, Life Happens today announced its new campaign resources and marketing materials.

Insurance nonprofit organization Life Happens today announced the winners of its annual Real Life Stories Client Recognition Program, which celebrates insurance agents and advisors for their outstanding professional and personal commitments to supporting clients and their families in times of need.

Insurance agents and financial advisors now have all the benefits of a full-service marketing team at their fingertips, for a fraction of the cost. The nonprofit organization Life Happens today announced the launch of Life Happens ProSM, a groundbreaking new self-service, online solution that offers insurance agents and financial advisors a simple and cost-effective way to access, embed and distribute best-in-class insurance marketing resources to empower their business.

Anthony Anderson, executive producer and star of the hit TV show black-ish, and host of Eating America, is taking on a new role this fall as the 2015 national spokesperson for Life Insurance Awareness Month. The annual campaign, which takes place in September, is coordinated by the nonprofit organization Life Happens to encourage the more than 100 million Americans who do not have adequate life insurance to get the coverage they need.

Cost is the reason most Americans give for not owning life insurance, according to the 2015 Insurance Barometer Study, released today by non-profit Life Happens and LIMRA. Yet, 80 percent of consumers misjudge the price for term life insurance, with Millennials overestimating the cost by 213%, and Gen Xers overestimating the cost by 119%.

Life Happens, a nonprofit organization dedicated to educating Americans about the importance of life insurance, is now accepting applications for its annual Life Lessons Scholarship Program. The scholarship, now in its 11th year, provides financial assistance to students who are persevering through the hardship of pursuing a higher education following the death of a parent or legal guardian who did not have life insurance.

Life Happens, a nonprofit organization focused on educating Americans about the importance of life insurance as part of a comprehensive financial plan, today announced the appointment of three new officers and four new members to its board of directors.

Two decades ago, seven insurance producer organizations recognized that more needed to be done to educate the public about the importance of insurance planning and the value of working with a professional insurance agent. To more effectively respond to issues plaguing the industry, they came together and formed what has become Life Happens, a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products.

Hannah Schwartz had just celebrated her 10th birthday when her mother passed away. The emotional hardship her family experienced was quickly compounded with mounting financial burdens to cover burial and funeral expenses. Hannah’s mother did not have life insurance and eventually her father was forced to sell the house she grew up in to make ends meet. Hannah recognizes just how much her family has had to sacrifice. For her, it has meant forgoing non-paid internships in her chosen field of study to work part-time jobs to keep her education a priority.

Life Happens, formerly known as the nonprofit LIFE Foundation, today announced the winners of its annual Real Life Stories Client Recognition Program, which honors licensed insurance professionals for going beyond the call of duty for clients and their families.