June 30, 2020

Brooke Shields Is Back: Partnering With Nonprofit Life Happens for Another Year to Emphasize the Importance of Life Insurance

Actress, Model and Mother to Continue to Share Her Financial Experiences and Lessons for Life Insurance Awareness Campaign

Arlington, Va. — Life Happens, a national nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning, announces today it has continued its partnership with actress, model, designer, wife and mother Brooke Shields for a second year to instill the value of life insurance for U.S consumers.

Brooke has held many roles both on and off the stage, most important of all being a mother to her two teenage daughters. Regardless of the paths her life has taken or the roles she’s held, Brooke has been steadfast in her commitment to living a healthy lifestyle and sharing positive habits and behaviors – in which finances are a crucial part. Brooke has partnered with Life Happens to continue to emphasize how critical life insurance is for her family and loved ones and why it should be part of a sound financial plan. This message has become even more vital as consumers look to reassess their finances in light of COVID-19 and better prepare themselves financially for the unexpected.

The Core Strength of a Financial Plan
“I’m excited to be working with Life Happens for another year to build on the success of last year and continue to share the message of why Americans need to protect their families and loved ones with life insurance,” said Brooke Shields. “Life insurance is a core strength of any financial plan, and by sharing my story, I hope to inspire others to take financial control through the ownership of life insurance and have important financial conversations with their loved ones.”

The resources featuring Brooke will be available on Life Happens Pro, July 8. Ahead of Life Insurance Awareness Month (LIAM) in September, industry members can begin using Brooke’s powerful message about the importance of life insurance. Life Happens has also launched a new evergreen theme, Reality Check: The time for life insurance is now.

“Brooke has been invaluable in bringing national attention to the peace of mind and financial security that life insurance can provide you and your loved ones,” said Faisa Stafford, President and CEO of Life Happens. “We’re thrilled to have Brooke return as our spokesperson for another year to support us in getting out this important message.”

As part of the partnership, Brooke will continue to serve as the national spokesperson for LIAM, the annual awareness campaign created and coordinated by Life Happens and supported by the nation’s leading insurance companies and industry groups each September. Brooke will be sharing more about her experiences with life insurance and financial lessons as part of this year’s campaign. A national TV and radio public service announcement (PSA) program is underway and continue until the end of the year.

The PSA is available on the Life Happens website, along with educational information and interactive tools such as Life Happens’ Life Insurance Needs Calculator to help consumers evaluate their own life insurance needs and get the protection they need.

About Life Happens
Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. The organization supports the insurance industry by providing marketing tools and resources through its Life Happens Pro platform, and convening the industry each September for Life Insurance Awareness Month. Life Happens is supported by more than 140 of the nation’s leading insurance company and financial services organizations. To learn more, visit www.lifehappens.org.

Media Contacts
KWT Global for Life Happens
Olivia Janicelli
+ 1 (646) 747-2871

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