Press Releases

While two-thirds of Americans report their lives have largely returned to normal following the COVID-19 pandemic, the 2023 Insurance Barometer Study shows a record-high proportion of consumers (39%) who say they intend to purchase life insurance coverage within the next year. The intent to buy is even higher among Gen Z adults (44%) and millennials (50%).

A new report, “Hispanic Americans: Life Insurance Ownership and Attitudes,” shows that while 6 in 10 Hispanic Americans do not have life insurance, more than half (51%) say they have a need. This includes those with no coverage (40%) and those who do have life insurance but say they need more (11%). Together these represent 22 million Hispanic Americans living with a life insurance coverage gap.

Life Happens inaugura su 19ª campaña anual Mes de la Concientización sobre los Seguros de Vida con la actriz, cantautora, bailarina, modelo, productora, esposa y madre, y orgullosa puertorriqueña Roselyn Sánchez. La campaña de este año, que será bilingüe por primera vez, tiene como objetivo educar y recordar a los estadounidenses por qué el seguro de vida es una decisión fácil.

Life Happens kicks off its 19th annual Life Insurance Awareness Month (LIAM) campaign with actress, singer-songwriter, dancer, model, producer, author, wife and mother, and proud Puerto Rican Roselyn Sánchez. This year's campaign, which will be bilingual for the first time, aims to educate and remind Americans why life insurance is an easy decision.

Life Happens anuncia hoy su colaboración con la actriz, cantautora, bailarina, modelo, productora, autora, esposa y madre Roselyn Sánchez para destacar la importancia de los seguros de vida durante el Mes de la Concientización sobre los Seguros de Vida en septiembre.

Life Happens is collaborating with actress, singer-songwriter, dancer, model, producer, author, wife and mother, Roselyn Sánchez to spotlight the significance of life insurance during Life Insurance Awareness Month (LIAM) in September.

According to new findings from the 2022 Insurance Barometer Study, conducted jointly by nonprofit industry trade associations LIMRA and Life Happens, 2 in 5 parents say they are barely or not at all financially secure.

According to a new study by Life Happens, 74% of respondents said it took them between one and eight months to be comfortable talking about their finances with their partner, while in that same period, only 42% would say “I love you.”

Life Happens today launches its annual Life Insurance Awareness Month (LIAM) campaign with four-time Grammy award-winning singer, songwriter, producer, humanitarian and mother Kelly Rowland to ensure Americans understand the value and comfort life insurance brings, so they can say to their loved ones: “With life insurance, I’ve got you.”

Life Happens announces today its partnership with four-time Grammy award-winning singer, songwriter, author, businesswoman, actress, and mother Kelly Rowland to underscore the value of life insurance for Life Happens’ annual Life Insurance Awareness Month in September.

Nearly one third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance within the next 12 months, according to initial findings from the 2021 Insurance Barometer Study.

Nearly six in 10 (59%) Americans are planning to make “carpe diem” their new mantra after the COVID-19 pandemic, according to a new study, “Life’s New Appreciations” by Life Happens, a nonprofit dedicated to educating consumers about the importance of life insurance and other related products for sound financial planning.