Remembering the Loeras During National Hispanic Heritage Month

by | October 13, 2020 | Life Insurance

Hispanics are the largest minority group in the United States. And their many contributions to American history and culture are being celebrated between September 15 and October 15 as part of National Hispanic Heritage Month. All of us at Life Happens salute the Hispanics working in the life insurance industry during National Hispanic Heritage Month. We also want to encourage Hispanic-Americans to consider the financial lifeline that life insurance can provide their loved ones. The story below highlights how life insurance greatly helped one Hispanic family.

Chasing the American Dream

Roberto Loera left his life in Mexico to start a new one in the United States. He said goodbye to his wife, Maria, and sons Roberto Jr. and Abel to spend years working in ski resorts during the high season. He’d then travel back to Mexico during the downtime before starting that work schedule all over again. When he got the good news that his family’s visas had been approved, Roberto shared that joy with his insurance professional, Leila Martinez. She knew he worked hard to make this happen and that he was the family’s sole earner. So she helped him put a life insurance policy in place for less than $20 a month to secure his family’s financial future.

A Tragic Turn of Events

Roberto learned that a brain tumor was causing his terrible headaches less than one year after he reunited with his family. The doctors were unable to completely remove the tumor, and it reappeared just nine months later. At this point, the tumor had spread and he was given just months to live. Roberto achieved his dream of becoming a U.S. citizen just two weeks before he died at age 47. His passing dealt a blow to Maria and the boys, who fortunately received much-needed emotional support from their community. Another major help during that difficult time was the life insurance policy Roberto purchased. It gave them critical financial support to pay for Roberto’s funeral, medical bills and daily expenses as Maria looked for work. The family also set aside some of the money for the boys’ college education. “Roberto’s life insurance was such a blessing,” says Maria. “It’s something every family should have.”

Watch the video above to learn more about how life insurance helped the Loera family. (And check out “El Sacrificio y Regalo de un Padre” to view it in Spanish.)

Honoring National Hispanic Heritage Month

Like many people, Hispanic-Americans often lack enough (or even any) life insurance to protect their loved ones. The Loeras’ story shows what a big difference even an inexpensive policy can make when it comes to your family’s financial security. That’s why we’re stressing the importance of life insurance during National Hispanic Heritage Month. An easy way to learn more about life insurance and get a quote is to work with an insurance advisor or agent. Working with a qualified insurance professional is always free. To find one in your community, check out our Agent Locator. Roberto gave his family much-needed peace of mind during a trying time. Talk with an insurance professional today to give the same gift to your family.
Amanda Austin

Amanda Austin

Amanda Austin is a freelance writer who has worked in the insurance industry. She lives in Erie, Penn., and holds the CPCU, AINS, and AIS designations.

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