For Kids, Finances Need to Go Beyond Lemonade … to Marshmallows

by | November 19, 2019 | Financial Fitness

The summer lemonade stand is a rite of passage for all kids. It is usually the first time a child gets to create their own business. They learn about the hard work it involves but also learn of its rewards, monetary and other. For my two girls, it was a lemonade and Oreo cookie stand so that they could broaden their potential “target audience.” It was quite the learning experience for them. They quickly learned that the 11-year-old was best at drawing in the customers, while the 14-year-old had better serving and counting skills. I watched as my girls learned how to market themselves and the product, how to make their customers happy and then how to manage their earnings.

As a mom to two young girls, I believe that one way we as parents can prepare our kids for a better financial future is to teach them the fundamentals of finance. That is why I love Liz Frazier’s new book “Beyond Piggy Banks and Lemonade Stands.” It takes off from the basics of financial literacy we as parents impart to our kids and goes beyond that summer lemonade stand. What happens after your kids have made that $10 in coins and dollar bills? How do they budget? How much should be spent now, what should be saved for later and what is given to charity?

The Importance of Delayed Gratification

One consistent theme throughout Liz’s book is the idea of delayed gratification. In a time when everything we could want is just a click away, it is something we as parents should be teaching our kids. They are being bombarded with the idea that the newest trendy shoes or that new video game is just a drone’s delivery away. There doesn’t seem to be a reason to postpone buying it NOW. But that mentality is setting our kids up to fail financially.

In her book, Liz mentions a study Stanford University conducted with children. It was called the Marshmallow Test. The kids in the test were offered the choice between one marshmallow now or two marshmallows after waiting 15 minutes. Stanford then followed up with these same kids over the next 40 years and found that those children who were able to delay their gratification for bigger rewards (those two marshmallows), had attained greater success and better lives overall.

Faisa Stafford, LUTCF

Faisa Stafford, LUTCF

Faisa Stafford, LUTCF, is president and CEO of Life Happens. She has been with the nonprofit since 2003, serving in various roles, and has always been passionate about Life Happens’ mission to educate all consumers about the importance of life insurance and related products.

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