Annual Report
Educational Resources
Life Happens offers companies a digital library of more than 3,300 educational and marketing resources, from social media graphics, to videos, to educational flyers, and more. They are curated into 24 collections, including the brand new “Back to Basics” and the popular “Top Performing Content.”
These tools make it easy for consumers to understand often complex products in a way that helps them take action to get the coverage they need.
Real Life Stories
These stories are the beating heart of our industry. We can talk numbers and figures all we want, but people respond to storytelling of real people who have experienced the power of the products we sell. This year we added several new stories.
Your company can be a part of this powerful program.
Life Lessons
The Life Lessons Scholarship Program provides scholarships to students who are struggling financially to get a college education, due to a parent or guardian dying with little or no life insurance.
Founded in 2005 by Life Happens, this program has awarded more than $4 million in scholarships to almost 1,000 students, helping them achieve their educational dreams.
We want to thank all our company-partners who sponsor scholarships for deserving students.
Sara Bull
Blake Consentino
Destiny Diaz
This opportunity to have assistance towards my education is a true blessing. I cannot thank the organization and sponsors enough.
– Bette Mae Pennington
National Awareness Campaigns
This is what Life Happens is known for, especially creating and coordinating three national awareness campaigns, including September’s Life Insurance Awareness Month. It’s a flagship not only for Life Happens, but for the industry, too.
Each campaign is distributed to companies months in advance with a theme and a complete suite of educational marketing resources. There are also tools to help home office employees and producers take full advantage of all the campaigns, including customization options.
September’s
Life Insurance Awareness Month
“Take control of your financial future with life insurance.”
May’s
Disability Insurance Awareness Month
“Disability insurance: It’s time to learn how important it is and then get the coverage you need.”
February’s
Insure Your Love Month
“Life insurance is love insurance.”
Life Happens also supports
November’s Long-Term Care Awareness Month
Social Media
84% of Gen Z and 78% of Millennials use social media when seeking information on financial and insurance products and services, according to the Insurance Barometer Study. For more than 20 years, Life Happens has been using social media to educate consumers, and is a trusted voice in this space. The numbers bear us out.
Research
Life Happens conducts and publishes key industry research, allowing us to better identify and reach consumers who need coverage—or more of it.
2025 Insurance Barometer Study
This year we published the main report, “Educating With Intent,” and a second report that dives into social media and the role of the financial professional in “Life Insurance in the (Mis)Information Age.”
“To Buy or Not to Buy” Omnibus Survey
This consumer-facing survey, which Life Happens did with We Are Talker, shows that when people are making big decisions, including with their money, there is a battle between head and heart. It found that Millennials and Gen Z report the strongest emotional spending behaviors and consult the most people, showing they can be both impulsive and socially influenced. The press definitely showed love for the results.
Partner Customization
Customization options allow companies the ability to use the resources and messaging in a unique way that aligns with their brands
Awards
Life Happens won four Communicators Awards! The program received 3,000+ entries and is billed as “the largest and most competitive awards program honoring creative excellence for communications professionals.”
2024 Annual Report
- Award of Excellence for Design Features – Layout
- Award of Excellence for Annual Report – Non-Profit
