Who We Are

Life Happens was formed in 1994 by seven leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics.


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Learn about our Board of Directors here.


View our member companies and association partners.

It’s Time for Change

June 11, 2020

Life Happens stands against all forms of racism and injustice and in solidarity with the Black community. Over the past couple of weeks, we’ve taken the time to reflect on our organization, our mission as an educational nonprofit and our role in the broader industry we serve. We believe that Black lives matter and we know we have a voice and a responsibility to be part of the solution.

Our nonprofit organization aims to provide equal access to important financial information and educational resources, because we know financial empowerment and education are essential for equality. But we acknowledge that access to that information is not always equal, and we can do a better job of Black financial empowerment. It’s time for change. We can and need to do better to listen, learn and act for a long-term change that prioritizes equality and inclusivity, both within our own walls and as an industry.

Here are our commitments to start driving change. We recognize that this is just the beginning. and we will continue to evolve this list:

  • Expand the focus of our Life Lessons Scholarship Program to further support Black young adults who have lost their parents with little to no life insurance by awarding them scholarships to ensure that they receive the education they deserve. Our first step is awarding Mya Mercer a Life Lessons Scholarship so that she can pursue her dream of a college education. Watch her story.
  • Establish a diverse advisory group that is inclusive of Black insurance and financial professionals to seek out their perspectives to advance the resources and information we provide on critical protection products and financial advice. If you are interested in participating in this advisory group, please email mleyes (at) lifehappens.org.  
  • Amplify the voices of Black financial leaders and Black-owned financial and insurance companies to make sure their knowledge and expertise reach a greater audience. This year, Life Happens will coordinate speaking panels dedicated to advancing the conversation within the industry on financial inclusion and driving equality for the Black community.
  • Commit to increasing the Black representation we have at Life Happens on our staff and on our Board of Directors.

It’s time for change. It’s time to do better.


About Life Happens

Life Happens is a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance.

Life Happens also seeks to remind people of the important role insurance professionals perform in helping families, businesses, and individuals find the insurance products that best fit their needs. Life Happens does not endorse any product, company or insurance advisor. Its only interest is seeing that consumers get the coverage they need to protect themselves and their loved ones.

To educate the public, Life Happens employs a wide range of communications tactics including advertising, consumer-media outreach, educational programs in high schools and colleges, public-service announcements, informational flyers and videos, and a wide range of online and social-media communications. In addition, Life Happens coordinates three industry-wide awareness campaigns: Insure Your Love (observed in January/February) Life Insurance Awareness Month (observed in September) and Disability Insurance Awareness Month (observed in May). Life Happens developed the SaaS product Life Happens Pro to further its mission of educating the public by making its resources customizable and putting them directly into the hands of agents.

Life Happens was formed in 1994 (as the LIFE Foundation) by seven leading insurance producer organizations, which recognized the need to better educate the public about important insurance planning topics. To help Life Happens deliver its educational messages, it receives financial support from more than 140 of the nation’s leading insurance and financial services organizations.

Life Happens is governed by a Board of Directors, comprised of representatives from the industry’s leading producer organizations and Life Happens’ member companies.

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