About Us

Life Happens’ mission as a nonprofit is to give you unbiased information to help you make smart insurance choices to protect your loved ones.

Learn more about our impact in our latest annual report

What we do.

Life Happens is focused on educating you about what life, disability and long-term care insurance are and how these financial tools, along with annuities, can help you put a strong financial foundation in place so that you and your loved ones, and even your business, can thrive financially. The next move—getting coverage—is up to you!

How we do it.

In our mission to educate, Life Happens employs a wide range of tactics including consumer-media outreach, public-service announcements, informational flyers and videos, this website, and a wide range of online and social-media communications.

In addition, Life Happens coordinates three national awareness campaigns: Insure Your Love (February) Life Insurance Awareness Month (September) and Disability Insurance Awareness Month (May). Our industry-focused Life Happens Pro tool helps us further our mission of educating the public by putting our educational resources directly into the hands of agents and advisors.

Why we do it.

You only have to watch one video from one of the young students, like Miranda Rivera, who have received a Life Lessons Scholarship to understand why we at Life Happens are passionate about what we do. If we can help one family—or many—avoid the financial devastation that can come in the wake of the death or disability of a breadwinner, then it is well worth all that we do each day.

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