Leveraging the Power of Digital

What made people 57% more likely to consider purchasing life insurance?1

… Exposure to one of Life Happens’ realLIFEstories videos—true stories of how life insurance made a difference for a family in their time of greatest need.

During September’s Life Insurance Awareness Month, Life Happens helped educate consumers about the importance of life insurance in a sound financial plan and get them ready to buy the coverage they need by showing them short versions of these powerful stories in video ad form.

This was just the start. Check out this infographic for the myriad ways we reached out to those with life insurance needs.

1Survey conducted on AdaptTV ad network during Sept. 2013