The importance of long-term care insurance

The numbers underscore the need. The U.S. Department of Health and Human Services estimates that those age 65 and older have a 70% chance of needing long-term care services at some point. And many people are also aware of the need to address this issue: 63% of Americans say they need long-term care insurance, according to the 2014 Insurance Barometer Study that Life Happens and LIMRA conducted. However—and here’s the catch—only 13% own it.

November is Long-Term Care Insurance Awareness Month. And while Life Happens does not oversee or coordinate this campaign, we think it’s important to support our members who work with this important product. We have a range of LTCI tools and resources—many of them brand new—to use for consumer outreach. Explore the different sections to find which materials are right for your campaign.