People buy life insurance because they love someone and want to protect them financially.

Life insurance is love insurance, which makes February—the month of love—the perfect time to reach out to clients and prospects about their life insurance needs. The Insure Your Love campaign, coordinated by Life Happens, is now in its eighth year. It allows you to bring emotion or humor into a conversation that is usually serious or dry.

February and Valentine’s Day is a perfect time to remind clients and prospects of their need to protect the ones they love through proper life insurance planning. But keep in mind, love is eternal, making the Insure Your Love theme appropriate all year long.

Have questions about Insure Your Love?

Contact Matt Derrick at

Other Awareness Campaigns

Life Insurance Awareness Month