O’Donnell is responsible for developing and implementing LIMRA’s member-engagement strategy in the U.S. and Canada. He leads a team dedicated to LIMRA members fully leverage the research, member benefits and business solutions available. In addition, he is responsible for leading LIMRA ‘s consulting business, working to help companies apply LIMRA’s research and industry expertise to develop strategies for growth.
O’Donnell brings more than 25 years of experience in marketing, sales, research, as well as organizational and consumer-behavior to his current role. Prior to joining the LIMRA organization, he was a project director and analyst for a global research-based consultancy, working on product development and brand equity research for organizations such as Gillette, Clorox, S.C. Johnson, and Nestle.
O’Donnell received both his Bachelors and his M.B.A., with concentrations in finance and marketing, from the University of Hartford.
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