LIFE's 2010 DIAM Plans

During Disability Insurance Awareness Month (DIAM), LIFE’s goal is to get Americans thinking about their disability insurance needs and to motivate them to do something to address those needs. Here are some of the ways LIFE will be promoting the message about the importance of disability insurance.

Microsite

LIFE has created a microsite, www.protectyourpaycheck.org, to focus Americans on the fact that too many are leaving their most valuable asset—their paycheck—completely unprotected.

Media Outreach

Throughout the year, LIFE reaches out to personal finance reporters at the nation’s leading print and online publications. During May, LIFE’s focus will be on story ideas relating to disability and disability insurance.

Public Service Announcements

LIFE will develop and distribute radio PSAs to 1,000 radio stations across America. 

DIAM on the LIFE Website and Blog

During May, the homepage of LIFE’s main website will focus on disability insurance, including a link to LIFE's popular Disability Needs Calculator and its newest tool the Lifetime Earnings Calculator, which helps consumers appreciate how much money they stand to lose if they were to suffer a disability, and how one's ability to earn a living is an asset that must be protected with disability insurance. LIFE will also feature disability insurance content on The Insurance Word Blog throughout the month.

Disability e-Cards

LIFE has a suite of electronic greeting cards, designed to give insurance professionals a cost-free way to communicate with people in their communities during DIAM and throughout the year. Three e-cards were developed specifically for use during the May campaign. You can access LIFE’s e-Cards at www.insureyourfuturenow.org.

Turnkey Planning Kit for Agents

LIFE will create a new planning kit for agents to use during May, which will be available in early April. The kit will include free downloadable fliers for use in mailings and client meetings, DI sales ideas, links to important DI resources as well as a marketing guide so agents can create their own quick, effective DIAM campaign to reach out to their communities.